Field Marketing Specialist

Azienda: Adecco Italia Spa
Data annuncio: 11/02/2022
Sede di lavoro: Piacenza
Adecco Consultant Milano for the sales department of an International company working in the field of industrial cleaning is looking for a Field Marketing Specialist
Location: Piacenza
Reporting line: Head of Marketing – Europe South

Main activities:
• Work in a matrix structure focused on business and brand awareness development through meaningful customer interactions, demand increase and lead generation activities, both in direct and indirect channels.
• Own the local marketing plan and support on management of the local marketing budget, working towards a higher ROI on marketing activities.
• Proactively work with internal stakeholders on the impactful implementation of marketing initiatives. Align with sales and other important stakeholders on key activities by channel.
• Manage marketing campaigns on all platforms
• Coordinate and participate in trade fairs and customer events across the country.
• Organize product launches, ensuring the communication and awareness impact expected in the country.
• Localize marketing material received from Global Marketing and develop content for marketing collateral on a need basis to ensure local market relevance.
• Support the development of new content, articles and SoMe initiatives on a regional basis.
• Meet with customers on a needs-basis together with a sales representative.
• Validate translations of marketing materials.
• Proactively work with internal stakeholders to secure and lead the implementation of marketing plans in alignment with commercial priorities to drive business growth
• Help build a result orientated culture based on insights and data. Tracking and aligning on KPI's including performance monitoring with sales and service leadership.
• Contribute and participate in sales meetings

Your profile
We imagine you have 3-5 years of experience as a generalist marketeer in a B2B business. As we work with SalesForce, Pardot and Umbraco, it would be a plus if you have experience with these tools (or other CRM and CMS systems). Native Italian language and a high level of English are required.

Categoria Professionale: Marketing / Comunicazione / Media / Giornalismo

Città: Piacenza (Piacenza)

Conoscenze linguistiche:

  • B

Disponibilità oraria:
  • Full Time
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